Shopper 2 Buyer
Shopper 2 Buyer is a dedicated shopper media consultancy that helps clients optimize their shopper media dollars across multiple touch-points. The New York-based division is a standalone unit within Kinetic Worldwide and, like many of the company’s other marketing solutions services, will give a unique perspective into a specialist and emerging discipline.
Unlike shopper marketing agencies, S2B’s expertise lies in strategic planning, buying and measuring of shopper media. This unit helps marketers reach targeted consumers in the “shopper mindset”, activating touch-points to convert a disproportionate number of shoppers to buyers throughout the shopping journey.
S2B looks at the whole shopper experience from home to checkout. Using our unique planning tools and specialist expertise in complimentary areas such as mobile and proximity planning, S2B’s insights and media plans will help marketers gain competitive advantage at the point of sale and help clients determine how best to communicate with the shopper to drive incremental sales. Measurement of our programs across the key pillars of compliance, brand equity, media delivery and ROI are part of S2B’s robust offering and are integral to our clients’ success.
Contact: Ann McGrath, Group Director, ann.mcgrath@shopper2buyer.com