Digital OOH – screens in traditional billboard locations and place-based environments – is fast-becoming an important and flexible communication in its own right. In many markets, digital is by far the fastest-growing part of the sector with digital revenues expected to continue to rise globally. Digital environments truly represent the height of the Out of Home medium’s ability to target people, however diverse their lifestyle, in the right place at the right time.
You'll find Kinetic's guide to the global Digital Out of Home marketplace here: Global Digital Out of Home Handbook