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January 12, 2012
James Copley sees a bright future for Out of Home media amid heavy investment and the changes coming into effect thanks to the Olympics.
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July 12, 2011
Mobile technology is about to raise outdoor advertising to the next level. Out of Home media has been a constant presence in the lives of people living in urban environments for the last 150 years or so.
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March 07, 2011
People are moving around outside the home more than ever before, with the average adult now spending more than seven waking hours a day outside the home, and the next 18 months will see a significant increase in the number of people on the move in the UK.
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December 07, 2010
At the beginning of 2010 Kinetic teamed up with Clear Channel Outdoor and conducted a face-tracking project to assess the impact of digital OOH advertising within shopping malls. The study, carried out in the mall of a medium-sized commuter town, provided invaluable insights into the mood of shoppers throughout each day of the week and provided feedback on the effectiveness of different types of creative.
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November 12, 2010
Out of Home advertising revenues are on track for double digit growth for 2010, driven in no small part by the growth of digital formats and new technology. Continued investment by media owners, together with increased demand, use of flexibility and the creativity of the agencies behind the campaigns, is all contributing to a healthy year for the sector.
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